YOGYAKARTA,-The current development in fashion is on the rise, especially for those who wear the hijab. The combination of patterns and styles can enhance the colorful and stylish appearance of hijab fashion. It’s no wonder that many local brands are now releasing their best collections for hijab wearers, including Karita. Celebrating its 20th anniversary, the local brand Karita hosted a festival as the highlight of its celebration.
During the event, Arfitri Cahyandari, the Vice President of Margaria Group, announced the launch of a new hijab product called the Amora Series. “We are launching a collaborative product with the BS fashion model, the Amora Series hijab,” said Vice President Arfitri Cahyandari on Saturday (19/11/2022).
Arfitri explained that the hijab collection in the Amora Series features a square-shaped hijab model. Despite being newly launched, this particular hijab model captured the attention of women when showcased in the face-off battle show of Karita.
It turns out that those who presented this new product had undergone a selection process in a previous event. Out of 150 participants, 10 finalists were chosen. Thus, those who made it through had the opportunity to become models wearing the latest hijab products from Karita at the Karita Fest 2022. “The face of Karita selection event was attended by 150 participants from various cities where Karita products are available,” she said.
Arfitri explained that their latest hijab product is a limited edition, available only for purchase at Karita stores. According to her, wearing a hijab does not mean inhibiting women from expressing their style. Therefore, she encourages women to confidently showcase their fashionable hijab styles. “(It can) support how the younger generation expresses themselves and remains an outstanding generation,” she said.
In conclusion, Arfitri hopes that they can continue organizing similar events to serve as a platform for introducing fashion to women. “Karita has an activity hub called Charity Empire Quote for the younger generation. Karita will always be active in organizing beneficial events for the younger generation,” she emphasized. (Maria Wulan)”
