Yogyakarta, February 23, 2025 – DS Modest, a modest fashion brand known for its elegant and modern designs, held a special event titled “Exclusive Preview Raya Collection” on February 23, 2025, in Yogyakarta. The event provided an exclusive opportunity for modest fashion enthusiasts to preview the latest Raya collection and enjoy a series of carefully curated activities.
The event began with a warm welcome from DS Modest CEO, Annisa Rahma Herdyana, who shared insights into the brand’s journey, vision, and mission, as well as how they created the “Dreamy” Raya 2025 collection.
The Dreamy Collection features flowy silhouettes, premium, comfortable materials, and elegant details as its signature traits. Additionally, versatility is a key focus in the design of this collection, with each piece easily styled for both formal celebration looks and more casual post-event wear. With timeless and flexible designs, the Dreamy collection is not only suitable for Eid but can also be worn for various occasions throughout the year.
Annisa Herdyana, CEO of DS Modest, stated, “The Dreamy Raya 2025 collection is inspired by the warmth of Ramadan and Eid, moments filled with joy and togetherness. We aim to create garments that are not only beautiful but also effortless for women to wear. With timeless and flexible designs, the Dreamy collection can be worn for more than just Eid, but for a range of other occasions as well.”
Through the Exclusive Preview of the Dreamy Raya Collection, the CEO of DS Modest also shared her hopes: “We hope this collection inspires women to appear stunning with timeless and sophisticated style. Most importantly, we want to offer an exclusive experience to our loyal customers and modest fashion enthusiasts so they can truly experience the story and beauty behind this collection, as well as show appreciation to our faithful followers.”
To further connect with their loyal customers, DS Modest also invited DS Darlings to attend and share their experiences with DS Modest products, highlighting how the brand meets their expectations for stylish, comfortable designs that align with modest fashion values.
The main event featured a fashion show showcasing DS Modest’s “Dreamy” Raya collection. This collection highlighted elegant designs that blend beauty and comfort with exquisite details, creating graceful looks perfect for celebrating the special moments of Eid. In addition to the fashion show, DS Modest also launched a new product: “Scent By DS”. This fragrance was created to complement DS Modest’s fashion collection and was introduced by Alfita Ratna Hapsari, COO of Margaria Group.
More than just a fragrance, Scent by DS is designed to be a personal statement, bringing harmony between style, character, and emotion in every spritz. With this collection, DS Modest encourages DS Darlings to express themselves confidently, making fragrance an authentic and elegant part of their identity.
Alfita Ratna Hapsari, COO of Margaria Group, who introduced Scent by DS, also commented, “DS Modest proudly presents Scent by DS, an exclusive eau de parfum collection inspired by the unique beauty and character of the four seasons: spring, summer, autumn, and winter. Each fragrance is designed to evoke the essence of each season, awaken emotions, and align with the personality and character of its wearer.”
In addition to DS Modest, the Exclusive Preview of the Raya Collection also featured Karita Collection. Known for its simple yet graceful designs, Karita introduced the Monochrome Blossom Raya 2025 collection. This collection embraces a minimalist theme with elegant monochrome colors, complemented by floral accents that add a feminine and elegant touch to the design. Each piece is carefully crafted to be ideal for Eid celebrations, offering a modern aesthetic while staying true to the values of elegant modest fashion.
With the Exclusive Preview Raya Collection, DS Modest and Karita aim to offer an unforgettable experience for all attendees. Both brands seek not only to present beautiful and elegant fashion but also to share stories, ambiance, and inspiration for welcoming Ramadan and celebrating Eid with love.
