SURABAYA, -After successfully opening its first flagship store in the city of Semarang, DS Modest has chosen Surabaya as its second city. Present at Tunjungan Plaza, an iconic shopping center in Surabaya, DS Modest further strengthens its presence in the realm of modest fashion in Indonesia
The presence of DS Modest’s second flagship store aligns with the brand’s vision to deliver high-quality, modern, current, and effortless modest fashion products. DS Modest aims to continuously inspire confidence and self-love in “DS Darlings” (the term for DS Modest customers) through collections of daily wear and semi-formal attire that are simple yet elegant
Annisa Rahma Herdyana, the CEO representing DS Modest, stated, “With a strategic location at Tunjungan Plaza Surabaya, we hope this store can bring us closer to our customers, both existing and potential, in Surabaya and its surrounding areas.”
Products available at DS Modest Tunjungan Plaza include dresses (gamis), outerwear, men’s shirts, hijabs, accessories, and religious items. Specifically for the opening of DS Modest at Tunjungan Plaza, an exclusive collection is presented: Expressive Classic. This collection features simple yet elegant designs, bright colors, and premium materials that resonate with fashion enthusiasts. The Expressive Classic collection can be obtained through the DS Modest offline store at Tunjungan Plaza Surabaya 3, 4th floor, units 7-8.
DS Modest will continue to innovate and remain committed to being at the forefront of Indonesian fashion trends. The brand also strives to provide the best service to each customer and plans to open more branches in various cities across Indonesia.
