Jakarta, 7 December 2024 – DS Modest, a modest fashion brand renowned for its comfortable, stylish designs and innovative prayer accessories that ease travel for its users, has announced the launch of their latest product, the Lumina Travel Prayer Set. The name “Lumina,” meaning “light that accompanies every journey,” was developed through a collaboration with renowned artist and influencer Dian Ayu Lestari. This product aims to facilitate the worship experience for Muslim women, especially while traveling.
The DS Modest Travel Prayer Set is designed using soft, non-transparent Nylon Taffeta, which is waterproof and easy to maintain. The Lumina Travel Prayer Set is characterized by its lightweight, convenient, and versatility. With its light design, it enhances the ease and practicality of travel, offering maximum flexibility without compromising comfort and focus during prayer. It provides a solution for Muslim women who desire to maintain their prayer routine while on the go.
Available in six soft and elegant color options, the Lumina Travel Prayer Set also includes a unique bag charm as an additional accessory. Each product is marked with the exclusive “Dian Ayu for DS” collaboration label.
The launch of the Lumina Collection Travel Prayer Set was attended by invited guests, including Dian Ayu Lestari’s friends, influencers, members of the DS Modest community, and other special guests. During the event, DS Modest also offered attendees the opportunity to try out the latest prayer collection, interact directly with Dian Ayu Lestari, and even customize their own exclusive collaboration charm with her.
Annisa Herdyana, CEO of DS Modest, stated: “We chose Dian Ayu Lestari as our collaborator because of her positive image and values that align with DS Modest. Dian Ayu inspires modern women to prioritize prayer while maintaining a dynamic lifestyle, including her love for traveling. This aligns perfectly with our vision of creating a travel-friendly prayer set that is practical, stylish, and comfortable, supporting active women to pray anytime and anywhere.”
This collaboration is expected to make it easier for women to perform their prayers while traveling. As Annisa Herdyana shared, “This travel prayer set was designed with a focus on quality, detail, and practicality, demonstrating that worship can be harmonized with modern lifestyles. It is our commitment to support the ease of worship in every situation.”
Dian Ayu Lestari also shared her personal inspiration for this collaboration, saying: “It felt like destiny. Just before being invited to collaborate, I was often thinking about a compact prayer set that could be carried even with a small bag or without a bag at all. I also noticed large charms hanging on bags, and I decided to incorporate this concept into Lumina. The idea was that a compact prayer set doesn’t always have to be kept in a bag—it can also be a stylish bag accessory.”
Dian Ayu Lestari continued, “I hope the Lumina Travel Prayer Set makes the prayer set not just a tool for prayer, but something that can also enhance everyday fashion. So, it becomes something you truly ‘need’—both for worship and for looking good.”
With the introduction of the Lumina Travel Prayer Set, DS Modest hopes to make it easier for Muslim women to continue their worship comfortably and practically, even while traveling. This collaboration reflects DS Modest’s commitment to supporting a modern lifestyle while still prioritizing worship. It aims to inspire women to view their prayer sets as an important part of their daily lives—both for worship and as a style element.
DS Modest would also like to express their gratitude to the brands supporting this event, including Karita, BSI, and Wardah Jakarta, for their tremendous support, which contributed to the smooth running and success of the Lumina Travel Prayer Set launch event.
