Jakarta, March 31, 2024 – ‘DS Modest’ is a modest wear brand offering woman’s attire, accessories, and prayer essentials. Renowned as a pioneer in certified travel prayer essentials tools by MURI, ‘DS Modest’ products are now available in 23 stores across Java Island.
‘DS Modest’ proudly presents its inaugural Trunk Show in Jakarta, collaborating with PT Trans Jakarta to celebrate PT Trans Jakarta’s 10th anniversary on Sunday (31/03). DS Modest is one of the selected fashion brands to participate in the “Tosari Fashion Week 2024 Ramadan Edition”. With the theme “Travel in Style,” ‘DS Modest’ will showcase its diverse travel collection at the DS Trunk Show finale at the iconic Trans Jakarta Tosari stop.
CEO of DS Modest, Annisa Rahma Herdyana, stated, “At this Trunk Show, ‘DS Modest’ presents its travel product line, including Voal Dymatic Hijab, Travel Mukena, and Sajadah. These three flagship travel products are complemented by the ‘DS Modest’ Raya collection titled “Eternal Classy”, previously showcased at the Indonesia Fashion Week 2024.”
General Manager of Marketing at PT Trans Jakarta, Mahal Rivero, expressed, “Held at one of TransJakarta’s iconic stops, Tosari, I thank DS Modest and the sponsors for being part of the excitement of Tosari Fashion Week 2024. This is one of the events celebrating PT Transportasi Jakarta’s 10th Anniversary under the theme ‘Bringing Jakarta Together’.”
The event also featured a talk show on Personal Color by Sunny Choi from Modestudio Seoul, with similar events having been held at DS Modest stores in Semarang and Surabaya. Additionally, guests can enjoy an afternoon break session with Skin Analysis from The Aesthetics Skin. The ‘Travel in Style’ trunk show is a collaborative effort between DS Modest and Trans Jakarta, supported by Wardah Beauty Jakarta, Aurum Lab, Tutu Toe, The Aesthetics Skin, Aleena Hoz Beauty, and TW Wedding. This event also serves as a platform to strengthen cross-sector partnerships to support SMEs and the fashion industry in Indonesia.
From March 23-31, 2024, Tije Friends and visitors can enjoy various exciting promotions at the DS Modest booth, such as Buy 1 Get 1 Travel Mukena and a 15% discount on all items. The fun-filled event also includes the #DitraktirbukasamaDS activation, where participants are challenged to complete various games and challenges to win a free breaking fast voucher at Tomoro Coffee Sky Deck at the Trans Jakarta Tosari stop.
Happy 10th Anniversary, Trans Jakarta!
