YOGYAKARTA- In line with Margaria Group’s commitment to support the growth of ‘DS Modest’ as a nationally recognized brand, the brand participated for the first time in Indonesia Fashion Week 2023 and opened flagship stores in Semarang and Jakarta. Not only that, in welcoming the momentum of Ramadan and Eid al-Fitr 2023, DS Modest also launched its Raya Collection 2023
The event “DS Raya 2023 Collection Launch – Effortless Glam” took place at Sheraton Hotel Yogyakarta on Saturday (1/4/2023). In collaboration with Wardah and Bank BTPN Syariah as the main sponsors, the event was also supported by exclusive retailers of DS Modest, namely Karita, Al-Fath, and Annisa Griya Muslim
The color characteristics of the ‘Effortless Glam’ collection draw inspiration from the signature colors of previous Raya collections. This collection is a fusion of ‘DS Modest’ customer preferences and the color palette of ‘Core Classics’ from the Spring/Summer 2023 color trends, featuring shades such as vanilla cream, leek green, macchiato, and gray lilac. The fashion collection is divided into two labels: the black label with prices starting from Rp600,000 and the gold label with prices starting from Rp1.5 million. The new collection is available at offline DS Modest stores in Uptown Mall BSB Semarang, Karita in Yogyakarta, Purwokerto, Surabaya, and Malang. Additionally, it can be found at Al Fath stores in Yogyakarta, Solo, Semarang, Jepara, and Jakarta, as well as Annisa stores in Yogyakarta.
In addition to the launch of the ‘Effortless Glam’ collection, the event also featured mindfulness practitioner ‘Raden Prisya.’ She conducted a talk show with the theme ‘Recharge and Understand Yourself Better Through Mindfulness.’ Not only that, there was also a performance by guest star ‘Natta Reza.’ Mindfulness and mental health are indeed the focus of ‘DS Modest,’ which seeks to embody these themes in every activity it undertakes.
