SEMARANG,- The Muslim fashion industry in the homeland is increasingly optimistic about welcoming the surge in demand during the Ramadan and Eid 2023 season. Modest wear brands under the umbrella of Margaria Group, such as DS Modest, have prepared thousands of collections specifically for this year’s Eid
For this Eid collection, we have around 4,000 pieces that we have distributed to all Al Fath stores in 19 locations and DS Modest stores,” said the representative of DS Modest’s owner, Annisa Herdyana, during the Grand Opening of the DS Modest store at Uptown Mall BSB Semarang on Saturday (8/4/2023).
“We are optimistic for this year.” “There is certainly an increase in production compared to 2020-2021 during the pandemic.” “The community’s enthusiasm for shopping has been evident since 2022.” “The increase in sales is already back to normal.” “Our hope for this year is that it can be higher than last year,” she continued to Tribunjateng.com on Saturday (8/4/2023).
Annisa further explained that the DS Modest store at Uptown Mall BSB Semarang is the first flagship store for DS Modest. The opening of this flagship store, according to her, is to increase brand awareness and solidify DS Modest’s positioning in the Indonesian Muslim fashion industry. According to her, DS Modest products target the Muslim women (muslimah) segment with an age range between 25 – 45 years.
“This (DS Modest store at Uptown Mall) is our flagship store in Semarang.” “We chose Semarang because DS Modest is a sister brand to Al Fath.” “Coincidentally, Al Fath has strong brand awareness and brand loyalty from customers.” “The position of Al Fath for Semarang is in Citraland and Banyumanik.”
