Founded in 2020, PT. SMF stands as the vibrant epicenter for innovation within Margaria Group. Our role serves as both a creative think tank and a distribution hub for cutting edge products.

Today, PT. SMF proudly leads the charge in online retail under the distinguished “DS Modest” brand. In 2023, we embarked on a journey to strengthen our presence and competitiveness within the modest fashion industry. This includes the launch of flagship stores at BSB Uptown Mall Semarang and Tunjungan Plaza Surabaya.