Semarang, June 23, 2024 – Margaria Batik proudly announces the launch of its latest product series, PESONA SERIES. This launch coincides with the series of events “Pesona Merona: 13 Years With Margaria Batik Semarang” to celebrate 13 years of excellence in the batik industry. The celebration was held at Aroem Restaurant Semarang on Sunday, June 23, 2024.
Yesterday’s exclusive event marked an important milestone in Margaria Batik’s journey, showcasing the rich heritage and timeless elegance of Indonesian batik and kebaya collections. The celebration featured various activities designed to highlight the beauty and cultural significance of traditional Indonesian attire.
Devie Fransisca, CEO of Batik Innovation Margaria, stated that the title “PESONA” for this product signifies a mesmerizing celebration and depicts elegance. The bright colors of brocade fabrics combined with traditional hand-drawn batik in modern kebaya evoke a sense of nostalgia and love for cultural heritage. Each kebaya piece produced is not just clothing but also a symbol of the strength and beauty inherent in Indonesian women.
Through this proud PESONA collection, kebaya is not just clothing but a work of art that appreciates and honors the cultural diversity of Indonesia. The presence of kebaya instills pride as a symbol of undeniable grandeur and elegance while raising awareness of the importance of preserving and valuing cultural heritage as an inseparable part of the nation’s identity.
Coinciding with its 13th Anniversary, Margaria Batik Semarang presents the Pesona Series, a collection that narrates their journey with Sahabat Margaria in Semarang. Each piece of fabric in this collection holds stories of togetherness, challenges, and achievements that have been experienced. The Pesona Series represents the authentic and original identity of Margaria Batik, along with a commitment to preserving Indonesia’s batik heritage.
Alfita R. Hapsari, Creative & Marketing Director of Margaria Group, explained the meaning behind PESONA, which represents the beauty and elegance that characterize every work produced by Margaria Batik Semarang, while MERONA symbolizes the brightness and radiance that reflect our spirit and dedication in every detail of batik we create. With the theme PESONA MERONA, we hope that yesterday’s Margaria Batik event can be widely recognized by the people of Semarang and Indonesians in general. Our vision is to continue innovating and maintaining standards of excellence so that every customer can feel the charm and brightness we offer in every product.
